In the event you are a small business owner, you know the importance of a strong Social Media presence. And if you are not, I would guess that you’re at least considering getting started with social networks or other Digital Marketing tools.
Digital Marketing Tools
Social Networks & Social Media Presence
7 Things to Avoid When You’re Growing Your Business on Social Networks
Pass on Planning
A lot of small business owners dive into Social Media because everyone tells them they should. However they skip the research and planning phase. In fact, just like all other Digital Marketing tools, it’s important to take time to familiarize with the social networks you are joining, set SMART goals for your use on the sites, and develop a plan of action to increase your social media presence.
Lie or Mislead
Social Media presence can feel just like a popularity game. In particular, there are the “cool kids” and cliques of people who’ve been around for a while and have created large followings… And everyone else seems to fall behind.
Actually, it might be tempting to create a false persona in what you’re sharing, so that you can elevate your standing and make your following grow at a faster pace. However, this will only hurt your reputation and damage your brand in the long term.
Ignore Everyone Else
Acting as if you were the only person out there is a quick way to social networks’ failure.
Even if your Social Media presence strategy is for your brand and not you personally, you may find you are more successful when you inject a little personality into your interactions.
And this may be as simple as offering your expertise to help others, thanking people for retweets and Facebook likes, or sharing a little of your own personal life.
Spam Followers, Your Fans and Circles
Well, spam is not just for email. In fact, it’s also entered the world of Social Networks. Some forms include unsolicited sales pitches, posting over and over the same updates. It send private messages after being asked to stop.
Be Obnoxious, Vulgar and Confrontational
One of the biggest turnoffs on social media sites, especially in business circles, is people who are offensive, obnoxious or attack their competitors.
It’s vital to stay professional and avoid the temptation to constantly vent and air your grievances publicly, when using digital marketing tools. And the same applies to your staff or team members.
Thus, you should provide a guide that sets expectations about what should or should not be posted.
Letting a little of your personality show through is a great method to start conversations. In particular, forming relationships is key to building a strong social media presence for your business. However, there’s a thin line between being engaging and sharing too much.
A good rule of thumb is to think of what you are posting as if it was a personal message going out to your most important client or mentor. If you wouldn’t say it to them, keep it off social networks.
Self-Promote All the Time
Promoting yourself as well as your business is part of why you are on social media. While you can and should share your experiences as well as the value of your business and your products & services, balance your self-promotion by promoting and helping others!
Keep theses best practices in mind if you want to create engaging and thriving communities on social media sites.