SEO

Google Search Engine Marketing Case Study Analysis

Search engine marketing (SEM) is a digital marketing strategy. The visibility of a website in search engine results pages (SERPs) can be increased with its help. Search Engine Marketing is also referred to as exclusively paid search advertising or pay-per-click (PPC).

Introduction

Google search engine marketing (SEM) case studies prove that it can be one of the most cost-effective ways of digital marketing. Search engine marketing (SEM) is a top priority among small businesses as it helps to increase sales and revenue. You should know what features should be considered and implemented into your strategy to exhaust the possibilities of success before launching your first SEM campaign.  

In 2015, there were two-thirds of Google searches overall online searches in the United States (USA). Around 400 searches are being performed on Google every second and this number kept rising. Many companies, large or small, have an online presence after realizing the importance of using the Internet. They use it to communicate with their target audience and attract new customers in an ever-growing digital world.

AdWords is one of Google’s most popular online advertising services. Google is one of the most important platforms for advertising your company or brand because more than one billion searches are made on it every day. In search engine marketing case study analysis, here is an overview of what you need to know before starting an AdWords campaign to make it successful.

Data collection

Firstly, obtain data and collect information about your targeted keywords. Check out some of Google’s Keyword Planner tools if you are new to search engine marketing. The keyword planner offers suggestions based on user data and old trends that can help you to identify popular search terms according to which you can improve your strategy. You can also use tools like Raven or Word tracker’s.

Critical thinking

Before creating a strategy, you have to analyze your situation. Track trends and be aware of difficulties or strengths to make smarter decisions because businesses are in constant flux. A case study analysis can help you know about techniques that can be helpful for your business. Think deeply about the topic and analyze trends to advertise wisely.

Market research

Do research on your topic before writing about it. If you’re confused about what to write about, read up on different topics and see what other people are writing about. It will help you to have a better idea of where you can fit in, and how you can help others with your content. Google Keyword Planner is one of the useful tools for marketing research. It helps you to find keywords for SEO and PPC campaigns by showing data based on global, local, and YouTube searches. 

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Target segmentation strategy

If you want to sell a product, determine who exactly you’re selling to before starting to write the ad. Think about the customer and make it as specific as possible. When you start knowing about your customer, you can engage them using strategies. You’re not only marketing about a bicycle; you’re marketing about a sports bicycle for 15-year-old kids in Pakistan who enjoys riding it. These types of target segments are used for long-term planning purposes.

Customer engagement

Google leads the consumers through a well-defined, multi-step buying process. This process includes inbound Search Engine Marketing (SEM), analytics tools, AdWords for pay-per-click (PPC) Services & advertising, YouTube for brand engagement, Search Engine Optimization services, etc. These tools help you to attract customers. Customers move from alertness to attention to liking/committing to purchase.

If you use analytics correctly they provide valuable insight into customer intent at each stage of it. 

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Conclusion

Google has the largest market share in paid searches and is the most used search engine in the world. In this case study, you will observe Google’s Search Engine Marketing (SEM) and learn how to make an active marketing campaign of your own that will engage customers and drive sales to your business website.

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